The animated fire- central to many cultures around the world- in our logo is surrounded by the four directions; and is emitting into the four directions from 8 distinct points; four long feminine and four short masculine. The distinct points each representing an era and periods of an age old prophecy: that of the 8th Fire.
The 8th Fire represents a time of all people coming together to form the new people. The new people, mixed in lineage but common in vision, have realized the power of collectivization and of coming together.
We believe now is beginning of the 8th Fire, and so our company operates in a spirit of unification; and our logo represents guidance to the place of unity. The guidance includes wisdom from the past seven fires and love for the final flame.
The updated article on Pontiac Group involvement with the cannabis sector has arrived!
A four page spread, check it out:
Check out these links to some of the outside media on Delshen and Pontiac.
Vice published a story that highlighted, thanks to the work of Pontiac, that Delshen is the only diverse cannabis company in Canada:
Anishinabek News wrote a story about the success of Pontiac and Delshen:
And, the Cannabis Business Times, is releasing an updated story on Delshen and Pontiac in July; but see the first article from last fall here:
The seven fires prophecies or the 8th Fire Prophecy; in a well written story by video. The company Pontiac Group, is founded upon the understandings in the Prophecy.
A relationship innovating the market space for First Nations business
We have all heard of corporate social responsibility (CSR) in one form or another, particularly those of us who work on behalf of First Nations groups in Canada or Indigenous people elsewhere in the globe. From experience, CSR is ambivalently received because some people think of it positively as moral business conduct, while other people think of it negatively as a guise for immoral business conduct. The spectrum between these dichotomies was fully touched during Pontiac Group's most recent project with DelShen Therapeutics- an emerging producer of medical cannabis in Canada.
DelShen made an executive decision to involve local (to their grow operation) First Nations as equity owners in the company. At that time one First Nation became involved and Pontiac Group was accessed to facilitate capital funding for that investment on the First Nation's behalf. Through the process of the first investment, Pontiac Group executive Jonathon Araujo proposed an aggrandized offering to all First Nations on Turtle Island; which was accepted by DelShen founder Martin Shefsky and subsequently the DelShen board. As a result of this alliance over 150 First Nation and Indian groups from across Turtle Island have been presented with this opportunity and near a dozen have invested.
DelShen is unique and was identified early by Pontiac Group as the anticipated market leader in the medical marijuana space in three years time. Del Shenwas not only unique in their exceptional human capacity associated with the business and industry but because of their CSR. The people involved in DelShen are caring people and that is reflected in their business philosophies. DelShen voluntarily developed a Community Benefit Agreement (CBA) for First Nation investors that are distinct from other investor options. The CBA provides addiction funding support to communities, preferential hiring practices (such as job-specific education), and a First Nation seat on the Board of Directors at DelShen. DelShen is not only an emerging market leader in medical marijuana but is also an emerging leader of CSR with Indigenous people.
The medical marijuana industry numbers are staggering, many across Turtle Island know this and are attempting to get "into the game" on their own. For too long the Indigenous People have engaged in an enterprise this way- alone, and collective rights, such as tobacco, have made few wealthy while many are poor. As community leaders, trustees of the collective, Chief and Council need to look closely at the medical and recreational marijuana industry. No other time in history has an opportunity like this occurred, except for prohibition, and many families generated enormous wealth from that moment in time. Alcohol certainly carries less medicinal benefit than cannabis and more moral questions, however that education is not prevalent in Indian Country or anywhere else on Turtle Island. Regardless the economics of this field are staggering and provide a foundation impetus that sovereign decisions can be built upon; this reason alone demands a serious inquiry.
The alliance between DelShen and Pontiac Group is in the Spirit of the collective. We want Nations to come together and form one power, and we want to bring together everyone for shared benefit. We believe business is the best purpose for the unification of interest and development of fellowship. We believe good business is essential for strong economics and self-governance. We believe this relationship has all of the above and serves as a model for future socioeconomic development across Turtle Island.
 Del Shen: delshen.com
 Wagoshig: www.cbc.ca/news/aboriginal/ontario-first-nation-medical-marijuana-1.3340407
 Pontiac Group: www.pontiacgroup.ca
Many of us Aboriginal Canadians experience the prefix ab as abhorrent. In the first instance, very few of us enjoy being called aboriginal at all because it suggests that we are abnormal or an aberration of humankind; something to be abject by other people. All of this ab wording quickly becomes absurd because it is abstruse. But all of this confusion comes from the forced abdication of North America, and has led many to want to abrogate us Aboriginal Canadians all together. Those who would abrogate us would do so to absolve the colonial force of blame for the abduction of culture, land, and people. Oh yes, all of this is quite abstract, however, it seems impossible to abscond the prefix ab if you are an Aboriginal Canadian. The abuse ab represents follows us absolutely throughout the English history. For us to escape the abomination, and desired assimilation, we must absorb the abundant Canadian population into our communities. Abrading the other into us through membership; this is an abrupt way to abort the trend of Aboriginals becoming Canadians, and Canadians not becoming Aboriginals. After all, Aboriginal life is a value system, not a blood quantum, to believe anything else is abysmal. We can no longer abstain from accepting those who embrace our beliefs and abilities.
From the spirit of our ancestors, we light our way forward. Since 2013 our Group has united the interests of Indigenous and Settler business in the spirit of Chief Pontiac, who-while known for warrior prowess- was selected as our namesake because of his vision of collectivized Indigenous people supporting each other in trade, education, health, politics, and all life.
We are guided by traditional Anishinaabe wisdom in business. Our acuity empowers socioeconomic advancement in Indigenous Nations by helping partner Anishinaabe (indigenous) with Settler (mainstream) in business activity together.
The Pontiac Group is 100% Anishinaabe owned and inspired. Our values extend 7 Generations back into history and forward 7 Generations into the future; from that perspective we help build sovereign Indigenous Nations through sustainable economic activity.